Welcome to the Peer-to-Peer Fundraising Accelerator Programme!
The Peer-to-Peer Fundraising Accelerator Program is a transformative journey designed to guide you through the essentials of Peer-to-Peer (P2P) fundraising.
Our expert trainers will teach you about the unique power of P2P. And you’ll hear from Nordic charities – big and small – about why it’s one of the most effective and sustainable forms of fundraising.
You’ll walk away with the inspiration and action plan to help your organisation prepare to launch a successful P2P program.
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What’s so great about P2P Fundraising?
In traditional fundraising, charities ask the people closest to them for a direct donation (“D”). However, in peer-to-peer fundraising, charities encourage those people to fundraise (“FR”) – to go ask their “peers” (personal networks of friends, family and colleagues) for a donation on behalf of the charity.
Peer-to-peer fundraising attracts new donors to an organisation that were once difficult (or impossible) to reach with other traditional methods.
With new donors comes new revenue. But that’s not all: Peer-to-peer fundraising helps deepen the relationship between the charity and their community members ... turning them into life-long supporters.
What's included in our 100-day course?
Modules
Trainers
Training (Online)
Speakers
Organisations
The Peer-to-Peer Fundraising Accelerator Programme is a 100-day live online course supported by professional coaches and experienced trainers.
We’ll teach you what you need to know to use Peer-to-Peer Fundraising to create more leads improve engagement and raise more money.
You will do this together with your team at your organisation, and work together with people like you from other organisations.
You will be expected to:
- Take part in live training sessions online
- Carry out work assignments
- Create a pilot campaign
- Get feedback on your work from other participants
- Involve your colleagues where applicable
Your advantages when you take part in the P2P Accelerator
You're part of a small training group led by P2P experts with over 100 years of experience!
Profit from tips and success stories from Nordic charities – big & small!
Take part in one-on-one sessions to discuss your org’s unique situation and challenges
You’ll learn as part of a vibrant and curious team
Leave with insights, inspiration and an action plan
How the P2P Accelerator helps you transform your work
A Structured Learning Path
From the moment you join, you'll be immersed in a well-defined curriculum tailored to help you master the art of P2P fundraising.
Expert Guidance and Mentorship
You'll learn from 4 speakers who collectively bring over 100 years of fundraising experience to the table.
Hands-On Experience
This is not just a theoretical course. You'll be actively building your own real-life pilot campaigns.
Networking Opportunities
You'll collaborate with other charities, creating a supportive community where you can share ideas, challenges, and successes.
Immediate Impact
By the end of the program, you'll have launched your first pilot campaign and started raising money for your charity.
Why This Program is Unique
The P2P Accelerator Program is designed for charities looking to generate more leads and donations through P2P fundraising.
- Peer-to-peer fundraising helps you get donations here and now. It’s a great programme and very cost-effective. There’s really no reason not to have P2P in your portfolio.
- P2P brings you valuable leads with great conversion rates. It's word-of-mouth marketing at its best. P2P is the best possible introduction a potential donor can get to your organisation because it’s personal and direct.
- P2P creates a feeling of community and brings existing supporters closer to your organisation. Loyalty and goodwill follow at a level that is hard to reach with other channels. Better still, a P2P community helps you recruit new fundraisers.
P2P is a great fit for your organisation. Join our programme and accelerate your fundraising.
Learn best practices from these Nordic charities
Fundracers
Jacob Bay
Founder
Suicide Zero
Stina Sundström
Insamlingsansvarig privatgivare
Børneulykkesfonden
Henriette Madsen
General Secretary
Frequently Asked Questions
Read more about the P2P Accelerator course. If your question isn't answered here, please get in touch with us via the contact page.
How long does the programme run for?
The P2P Accelerator Program spans 100 days, featuring 11 modules and a structured curriculum designed to elevate your charity's P2P fundraising capabilities.
Unlike a normal course, an accelerator provides intensive guidance, mentorship, and hands-on experience, ensuring immediate application of skills.
It also fosters a collaborative environment with networking opportunities, giving you access to a supportive community of like-minded charities.
How are the trainers selected?
We have a diverse group of speakers to showcase a variety of approaches, allowing you to choose the methods that best suit your cause, charity setup, and ambitions for running your P2P program.
Additionally, you will receive individual feedback on assignments to ensure you can make a massive impact.
How is the program delivered?
The program is delivered online through cohort-based learning sessions, live online workshops, and personalized feedback sessions.
You'll also have access to a range of digital learning tools and resources - and always be able to share an post question with other participants, trainers and the team supporting your 100 day journey.
Do you have a refund policy for the course?
Yes, we offer a refund policy before the launch of the program. In certain cases it will be possible to join a later cohort if sickness makes you and your team unable to take part.
What topics are included in the course?
The course covers a wide range of topics, including the basics of P2P fundraising, birthday fundraisers, campaign execution, financial planning, and strategies for building organizational buy-in.
Who is this program designed for?
This program is ideal for fundraisers of all experience levels who want to enhance their charity's P2P fundraising efforts and learn from experts in the field.
The ticket for the accelerator program is sold to an organisation, allowing any number of staff members from the purchasing charity to take part.
The program has been developed in cooperation with BetterNow as a customer success program, and any charity, regardless of the platform they use, is welcome.
Is the course good for fundraising beginners?
Yes, the course is designed to accommodate both beginners and experienced fundraisers.
Basic understanding of fundraising principles will be beneficial but is not required, and you will be introduced in both developing P2P program, how it fits into your charities fundraising ecosystem and you start raising funds before the end of the 100 days.
How can I apply for the program?
You can apply for the program by visiting our application page.
Limited seats are available for the Fall 2024 and Spring 2025 cohorts, so we encourage you to apply early to secure your spot.
Join the Peer-to-Peer Accelerator Programme today
Elevate your charity's fundraising capabilities in just 100 days